Wednesday, October 8, 2008

What's in a Name?

Recently, two very large well known charities have changed their names. America's Second Harvest, the nation's largest charitable hunger-relief organization, has changed their name to Feeding America. Y-Me National Breast Cancer Organization has changed their name to Breast Cancer Network of Strength. The question arises as to whether or not it is a good idea to change the name of an established organization? Both of these charities have been around for approximately 30 years and so they have built some level of name recognition over that time. Many experts believe changing the name of an organization is not advisable without compelling reasons to do so. In the past, some charities have had difficulties after a name change. It is an interesting question to debate. We would be happy to hear your thoughts on this issue.

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