Wednesday, February 18, 2009
Electrolux Supports Ovarian Cancer Research with Digital Fundraiser
In a creative, interactive on-line campaign, appliance manufacturer Electrolux has teamed up with the Ovarian Cancer Research Fund to deliver electronic cupcakes for a good cause. Electrolux has committed $500,000 to the charity, and a new Facebook application is attracting individuals to join the donation process. Users can “bake” a cupcake – complete with cake flavor, frosting, and various topping choices - and send it to a recipient of their choice. Each cupcake sent will direct one dollar to the Ovarian Cancer Research Fund, up to $30,000. Cause marketing has been particularly successful with breast cancer charities. This latest effort is a creative way to involve the on-line community, gaining awareness for ovarian cancer as well as boosting brand image for Electrolux. You can send your own free cupcake here.