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The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

Wednesday, February 18, 2009

Electrolux Supports Ovarian Cancer Research with Digital Fundraiser

In a creative, interactive on-line campaign, appliance manufacturer Electrolux has teamed up with the Ovarian Cancer Research Fund to deliver electronic cupcakes for a good cause. Electrolux has committed $500,000 to the charity, and a new Facebook application is attracting individuals to join the donation process. Users can “bake” a cupcake – complete with cake flavor, frosting, and various topping choices - and send it to a recipient of their choice. Each cupcake sent will direct one dollar to the Ovarian Cancer Research Fund, up to $30,000. Cause marketing has been particularly successful with breast cancer charities. This latest effort is a creative way to involve the on-line community, gaining awareness for ovarian cancer as well as boosting brand image for Electrolux. You can send your own free cupcake here.

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