Friday, March 20, 2009

I-Team Investigation Part 2: Strong Association between Charity Navigator Ratings and Donations

Yesterday, we told you about an investigative report by the NBC affiliate in Milwaukee into the financial health of two charities. Today, we're able to share their follow up piece which talks about the impact Charity Navigator's work has on donors' decisions. According to UWM Assistant Professor Daniel Neely's research, "every place we looked, every turn we made, there's a strong association between what Charity Navigator reported as a rating for the organization and donations coming into the organization."

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