Friday, March 6, 2009
A Father and Son team in Texas have started a website to help a local homeless man and bring more awareness to homelessness in general. The website offers people the opportunity to support Tim Edwards through direct donations. The creators of the site do not believe they are exploiting Tim but are helping him through a viral marketing campaign. Tim receives $100 per day to promote the site which displays some advertisements. The donations that are coming in are being held in a account which is being managed by a financial advisor and eventually will be made available to assist Tim. Currently, donations through this site are not tax deductible as the organization collecting the donations is not a 501 (c)(3) non-profit. For a list of Charity Navigator 4 Star rated 501 (C)(3) charities assisting the homeless go here. What are your thoughts on this story. Do you think that Tim is being exploited or do the ends (homelessness awareness) justify the means?