Friday, April 24, 2009

How Do 4-Star Charities Share Their Great Ratings?

4-star charities promote their excellent ratings in many different ways. Some common examples are:
  • Issuing a press releases to generate media coverage
  • Including it in a boilerplate
  • Highlighting the achievement in online and offline newsletters
  • Featuring it on their websites in an area where donations are accepted
  • Referencing it in grant proposals and annual reports
  • Displaying the 4-star logo in appeal letters, envelopes, banners and so on
Goodwill Southern California came up with another interesting way to share their good news (seen below). They created a physical card to insert in appeal letters and other mailings.

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