Mashable, an on-line social media guide, has launched a summer-long event to benefit four well known charities. The fundraising drive, known as the Summer of Social Good, will be promoted exclusively through three top social media sites: Facebook, Twitter, and MySpace. Mashable is collecting money for a pooled fund that will be divided evenly between The Humane Society, LIVESTRONG, Oxfam America, and the World Wildlife Fund by encouraging donations as well as asking fans to promote the cause on their own social media pages. Three of the four charities have earned our top, four-star rating.
The donations drive is the first initiative organized by Social Media for Social Good, which will act as an umbrella organization for charities using social media to promote their cause, according to their website, and is organized by Mashable. We’ve seen lots of creative social media fundraisers recently such as Twestival and Target’s Facebook competition. Be sure to visit the Summer of Social Good website by August 28th if you’d like to donate, or add a tweet or wall post to spread the word!