Thursday, July 16, 2009

Founder and CEO of Teach for America featured in New York Times


Teach for America (TFA) Chief Executive and Founder Wendy Kopp was interviewed by the New York Times in an article that appeared July 4th. When asked how she creates a sense of mission within her organization, Kopp directly addressed program outcome measurement, the subject of a recent Charity Navigator site visit with TFA. By abandoning traditional actions like developing strategic plans in favor of isolating priorities, TFA has become a pioneer in measuring success. When all individuals in the organization are working towards defined goals and measurable outcomes, the long-term results seem to fall in to place, according to Kopp. In the article, she described this approach to outcome measurement:

We spent the last year asking ourselves, “Where do we want to be in 2015?” And that led to this analysis of our priorities. How are we going to measure our success? What should our goals be? … It was this massive, from-the-ground-up inclusive process that just got everyone aligned with our priorities and goals.”

Charity Navigator recently met with Matthew Kramer, Chief Program Officer and President at TFA – a charity that has earned seven consecutive four star ratings. While discussing program outcome tracking within the non-profit world, we had the opportunity to learn about TFA’s current approach and were impressed with TFA’s model system. You can watch a video footage of the interview here.

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