Thursday, August 27, 2009

Corporate Giving Trend Continues


Tom’s of Maine is offering five $20,000 donations to support community projects in a contest called 50 States for Good This competition is the latest in a growing trend of for profit companies allowing their clientele to determine where their philanthropic dollars go. Target recently allowed its Facebook fans to direct a $3,000,000 contribution by holding an on-line vote in May.
Pairing philanthropic work with customer involvement is a natural move for many companies, who typically give back a portion of their earnings to the community. By drawing new visitors to their site with an interactive experience such as voting, they engage their patrons while supporting a good cause. The Tom’s of Maine contest has drawn applications from organizations in nearly every state. The submission period closes August 30th for nonprofits to register their projects and voting begins September 21st by Tom’s. Find out more on the Tom’s of Maine website.

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