Welcome to Charity Navigator's Blog!

The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

Tuesday, November 10, 2009

Drew Carey’s Twitter Challenge Raises Money for Charity

This holiday season, Twitter fans can help guarantee a $1 million donation for the LiveStrong Foundation from actor Drew Carey. What’s the catch? Drew Carey must reach 1,000,000 followers on his own Twitter account (@drewfromtv) by midnight on December 31st. This quirky fundraising scheme began with another Drew – cancer survivor Drew Olanoff - who happens to be the owner of an enviable twitter name, @drew. Drew Olanoff decided to auction this rare twitter user name and donate the profits. Drew Carey, host of “The Price is Right,” got wind of the good-willed auction and bid on the name. He eventually raised his donation challenge to a $1 million promise if he reaches the same number of followers on his own account. The donation will be prorated, so for every new follower, $1.00 will be donated to the LiveStrong Foundation, up to $1 million. Learn more about the story at CNN, or check on @drewfromTV’s progress here.

No comments: