Ken Berger, Charity Navigator's president & CEO, makes the case in NJBIZ for corporate philanthropy. He points out that in 2008 corporations gave $14.5 billion to charity and that New Jersey is home to some big time corporate givers. Just last year, NJ based Merck gave $821 million; Johnson & Johnson, $497 million; Prudential, $31 million; and Public Service Enterprise Group, $7.5 million. Ken ends his discussion with some advice on how firms can identify great charities to partner with.
Friday, November 20, 2009
Making The Case For Corporate Giving
Ken Berger, Charity Navigator's president & CEO, makes the case in NJBIZ for corporate philanthropy. He points out that in 2008 corporations gave $14.5 billion to charity and that New Jersey is home to some big time corporate givers. Just last year, NJ based Merck gave $821 million; Johnson & Johnson, $497 million; Prudential, $31 million; and Public Service Enterprise Group, $7.5 million. Ken ends his discussion with some advice on how firms can identify great charities to partner with.
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