Friday, November 20, 2009
Making The Case For Corporate Giving
Ken Berger, Charity Navigator's president & CEO, makes the case in NJBIZ for corporate philanthropy. He points out that in 2008 corporations gave $14.5 billion to charity and that New Jersey is home to some big time corporate givers. Just last year, NJ based Merck gave $821 million; Johnson & Johnson, $497 million; Prudential, $31 million; and Public Service Enterprise Group, $7.5 million. Ken ends his discussion with some advice on how firms can identify great charities to partner with.
Posted by Sandra Miniutti at 9:55 AM