Monday, January 25, 2010

How Effective Music Benefits Are To Help Causes – Like Haiti?

Ken Berger talks on WNYC's Soundcheck about benefit concerts. Friday night's "Hope for Haiti Now: A Global Benefit for Earthquake Relief" telethon raised more than $57 million. In comparison, 9/11's "A Tribute to Heroes" raised about $150 million, Hurricane Katrina's "Shelter from the Storm" raised approximately $40 million, Asian Tsunami's "A Concert of Hope" raised around $18 million.


2 comments :

InsuranceGuru said...

I think they are quite effective. People tend to rally around celebrities for better or for worse than they do politicians or unknowns.

Sandra said...

Valid and interesting cautions on costs, which are appreciated. However, awareness raising through a live event is still unique in how people connect to each other as well the cause. Is is possible that benefit concerts are value-added; inviting attendees to text a contribution there or later + visit related/promoted websites to contribute online post-event? Metrics for that are hard to imagine, even if questions were answered on a site about an event driving people there, but the spirit of bringing people together may be priceless.