Welcome to Charity Navigator's Blog!

The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

Friday, February 5, 2010

Super Bowl 44

Super Bowl 44 will be played this Sunday with the New Orleans Saints taking on the Indianapolis Colts. Many people with gather together that day to sit and relax in front of the TV and watch the game. The Super Bowl of course is a huge day for advertisements and many enjoy watching the commercials more than the game. This year it has been reported that a 30 second commercial aired during the Super Bowl costs $3 million.

A recent article that Charity Navigator was quoted in asks "what if an ad was run to promote charitable giving or what if that $3 million was given to a charity instead of to CBS?"

In fact, Pepsi will not be running an ad for the first time in 23 years and instead they will be pledging $20 million in grants to a social media campaign.

Just some "extra" food for thought as you watch the game and eat your Buffalo Wings! Enjoy the game....and the commercials too!


ryanbiddulph said...

I'm looking forward to the commercials as much as the game. Always creative, some controversial.

Garito said...

Super Bowl commercials are even more overrated than are most of the games.