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Thursday, May 20, 2010

"Take What You Need, Leave Your Fair Share."

What a cool experiment!

Panera Bread, under the name Panera Cares Cafes, is testing out a first of its kind nonprofit restaurant (for now you have to travel to St. Louis to give it a try). Customers come in, order their food and then instead of paying for their selections they are asked to donate whatever they think is appropriate. If you can’t pay, then you are asked to volunteer. Proceeds will cover the costs of operating the story and any extra money will be donated to community organizations.

An article in USA Today identifies similar experiments that have been successful. But what this really reminds me of is the bagel story from the book Freakonomics.

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