Thursday, July 15, 2010
Coins And Trinkets – Do We Want It In Our Charity Appeals?
We’ve all opened our mailbox to find a charity appeal stuffed with address labels, trinkets and even money. Most donors find this incredibly frustrating. We want our contributions spent on the charity’s mission, not on expensive mailings. In USA Today, our president & CEO, Ken Berger, said it this way "whether its money, junk or knick, knack, paddy whack, we don't want it. We want to see charities using every nickel, penny and dime we send them." But Melissa Brown, associate director of research at the Center on Philanthropy, points out that charities “wouldn't do it if it didn't work."
What do you think about these mailings? Have you received a mailing with money? Did it motivate you to support the charity or to refrain from sending the charity another donation? Take our poll and let us know.