Such is the situation that the Lance Armstrong Foundation finds itself in. Highly regarded by many, this charity is best known for its yellow Livestrong bracelets and its founder, the cyclist superstar, Lance Armstrong. Unfortunately, allegations that Lance Armstrong has used performance-enhancing drugs are not only tarnishing his reputation, but also his charity’s. In fact, a recent analysis by Zeta Interactive, a marketing firm that tracks online sentiments, says that positive sentiment for the foundation has dropped from 86% in the beginning of July to 58%.This prompted our president & CEO, Ken Berger, to say that the Foundation is “not going to be able to thrive if the person who is the spirit behind it is in trouble. It is just going to devastate them."
Tell us what you think about this situation. Will Lance Armstrong’s personal problems impact his charity’s ability to fundraise?
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