Summer is nearly over and October is just around the corner. With the change of season, comes apple cider and Halloween decorations – and an overwhelming amount of pink products. Unless you live under a rock, you must know that October is Breast Cancer Awareness month. And at Charity Navigator that means that we start answering a lot of questions from donors and reporters around the issues of effective cause-related marketing.
While helping a reporter the other day, I developed the following chart. We were trying to test the hypotheses that breast cancer charities have seen greater growth over recent years compared to other disease related groups. Ultimately, the reporter is trying to discern if the amazing amount of corporate partnerships with breast cancer charities has helped this disease generate more revenues. Keeping in mind the limitations to the information below (our database includes just a sampling of all charities working in each of these causes), our data does seem to corroborate that theory.
Median Revenue Growth (last 3 - 5 years)