Welcome to Charity Navigator's Blog!

The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

Wednesday, October 20, 2010

We Won!

Thank you to everyone that voted for Charity Navigator's tagline, Your Guide To Intelligent Giving. Today, it was revealed that we won the 2010 Nonprofit Tagline Awards in our category.

Here's the analysis on why our tagline is a winner:
This tagline is unique and clear to its mission, and conveys an air of wisdom and refinement.

You immediately sense via the word “Guide” that the Charity Navigator service is an asset to you. The phrase “Intelligent Giving” feeds egos (who doesn’t want to be intelligent?) while it underscores the difficulty in wading through information to make an informed and wise giving choice.

Check out the video announcement.

1 comment:

BL Worrilow said...

Hurray, I finally voted for something that won, and deservedly so.