Thank you to everyone that voted for Charity Navigator's tagline, Your Guide To Intelligent Giving. Today, it was revealed that we won the 2010 Nonprofit Tagline Awards in our category.
Here's the analysis on why our tagline is a winner:
This tagline is unique and clear to its mission, and conveys an air of wisdom and refinement.
You immediately sense via the word “Guide” that the Charity Navigator service is an asset to you. The phrase “Intelligent Giving” feeds egos (who doesn’t want to be intelligent?) while it underscores the difficulty in wading through information to make an informed and wise giving choice.
Check out the video announcement.