The annual report on giving is out today and the news is mixed. The good news from Giving USA Foundation is that giving is on the upswing growing 3.8% from 2009 to 2010. The bad news is that it hasn’t increased enough to offset the dip in giving in 2008 & 2009. In other words, the nearly $291 billion donated last year, was still more than 6% below the 2007 record.
How’d the nonprofit sector do in 2010?
- Total giving to charitable organizations was $290.89 billion in 2010 (about 2% of GDP).
- Giving increased by 3.8% from 2009 when giving was $280.3 billion.
- Revised Giving USA data shows that total giving has grown in current dollars in every year since 1954 except for 1987, 2008 and 2009.
- Most of the money flowing into the sector continues to come from individuals. Specifically, individuals gave $211.77 billion or 73% of total giving. Giving by individuals grew by 2.7%.
- 14% of donations came from foundations for a total of $41 billion (down 0.2%).
- Bequests accounted for 8% of donations or a total of $22.83 billion (up 18.8%).
- Giving by corporations ($15.29%) amounted to just 5% of all giving in 2010. But that represented an increase of 10.6% over 2009 due to increased cash and in-kind support by pharmaceutical companies.
Where does all that money go?
- 35% of all donations, or $100.63 billion, went to religious organizations (up only 0.8%). In the 56 years this report has been published, religious groups have always received the greatest portion of total giving. Most of this giving is to the donor’s house of worship.
- At 14% of giving in 2010, the next largest sector was education. In total, education charities received $41.67 billion (up 5.2%).
- 9% of donations went to human services charities. That amounted to a total of $26.49 billion in 2010 with no substantial change from 2009.
- 8% went to health charities for a total of $22.83 billion (1.3% increase over 2009).
- 8% went to public benefit charities for a total of $24.24 billion (6.2% increase over 2009).
- 5% went to arts, culture, humanities charities which received a total of $13.28 billion (up 5.7%).
- 5% went to international charities for a total of $15.77. International charities saw the biggest growth in giving (15.3%), in part, because of the earthquake in Haiti (January 2010).
- 2% of donations went to environmental and animal charities (no substantial change from 2009).