Thursday, November 17, 2011

Top 4 Tips for Giving This Holiday Season

America's charities, and more importantly, those they serve, need your support. And, as you can tell when you open your mailbox at this time of the year, they aren’t afraid to ask for it. Why do appeals increase at year-end? Because the year-end holidays are a time of religious and moral reflection that inspire many people to reach out to those who are less fortunate. Less altruistically, but still just as important, donors need to make their end-of-year giving decisions by December 31 to qualify for a tax deduction in this calendar year. Knowing that, charities increase their solicitations and an increase in charitable giving occurs between Thanksgiving and New Years.

But your support will do little to improve our world unless we all commit to pursuing responsible and informed philanthropy. We offer the following Top 4 Tips to ensure your holiday contributions are well-spent.
  1. Use Charity Navigator’s expanded ratings to gain more knowledge to do more good
  2. Dig beyond storytelling to look for evidence of impact
  3. Check the charity’s programs to ensure its efforts truly match your philanthropic passions
  4. Skip the gala and write a check
Learn more about each tip by visiting our Holiday Giving Guide.

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