Monday, December 26, 2011

Importance of Year-End Donations


In a recent survey, we asked charities “what percentage of annual contributions from individuals does your charity receive at year-end (roughly speaking the time from Thanksgiving to New Years)?" The answers literally ranged from 0% to 100%. But on average, these charities receive 41% of their annual contributions in the last few weeks of the year!


And if we probe deeper it appears that online giving, probably due to its convenience, may actually be stronger during the holidays than other types of giving. Specifically, Network for Good reports that >30% of annual giving via their donation processing system occurs during December. Furthermore, 10% of the donations they process annually come in on the last 2 days of the year.


Will you be one of the donors making an online gift before the end of the year? If so,
  1. Check out our year-end giving tips.
  2. Use our free site to select a charity.
  3. Then make a donation online by clicking on the 'donate now' button on the charity's ratings page.

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