One of the questions we frequently get is “why don’t you
rate charity XYZ?”
Our response is “despite the fact that we evaluate, for
free, ten times more organizations than anyone else in America has ever
attempted, many deserving (and not deserving) ones exist that we haven't gotten
to yet. You may know that there are now approximately 1 million charities in
this country. We evaluate a lot of them. In fact, the ones we evaluate account
for roughly 50% of the donations in America. But, obviously, there are many
still to do.”
After sending that information back to a user of our site
(along with some tips to help her do her own analysis on the charity she was
considering supporting), I got the following response “thank you very much for
answering my request in so much detail. I had no idea about the real situation
with charities [that there are so many]. It encourages me to give more but also
to be pickier.”
I liked her email as that’s exactly what Charity Navigator
is all about! We provide our free rating service so that donors will make
smarter choices about which charities they support and feel confident in giving
generously to those charities.
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