As the list of charities responding to Hurricane Sandy continues to grow, carefully consider the nature of the charity's work. That is to say, not every charity is responding in the same way to Hurricane Sandy. Some are providing temporary shelter while others are providing food, water and medical assistance. Other charities are focused on long term rebuilding efforts. And some are simply fundraising on behalf of other charities. Think about what it is you want your donation to accomplish and then make sure you select the charity that is doing that type of work.
And make sure you can find evidence of a real response by the charity. Avoid charities that only offer a statement that they are preparing for a response (standing at the ready) in case its help is needed.
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See the List of Charities Responding