Friday, June 28, 2013

Intelligent Giving Friday Tip: Be Careful of Sound-Alike Names

Be Careful Of Sound-Alike Names

Uninformed donors are easily confused by charities that have strikingly similar names to others. How many of us could tell the difference between an appeal from the Children's Charity Fund and the Children's Defense Fund? Their names sound the same, but their performances are vastly different. Would you be surprised to learn that the Children's Charity Fund is a 0-star charity while the Children's Defense Fund is a 3-star charity? Informed donors take the time to uncover the difference.

Have a great weekend!

1 comment :

James said...

Children's Charity Fund and Children's Defense Fund, I am not familiar with either but I would like to add, They do not sound the same but do sound similar.