Friday, June 21, 2013

Intelligent Giving Friday Tip: Eliminate The Middleman

Hang Up The Phone / Eliminate The Middleman


Informed donors recognize that for-profit fundraisers, those often used in charitable telemarketing campaigns, keep a large portion (in some cases all) of each dollar they collect (read our report about  telemarketing for more specifics on the costs affiliated with this form of fundraising). Wise donors never give out their personal information – like credit card accounts, social security numbers – over the phone. If they like what they hear in the pitch, they'll hang up, investigate the charity on-line and send their contribution directly to the charity, thereby cutting out the middleman and ensuring 100% of their donation reaches the charity. Taking it a step further, donors may want to reconsider supporting a charity that uses an inefficient telemarketing approach and instead identify a charity that does not use telemarketing to raise funds. 

A recent study, "The 50 worst Charities In America," conducted by the Tampa Bay Times and the Center for Investigative Reporting (CIR), confirms this tip.



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