|credit: U.S. Navy|
Could this summer’s #icebucketchallenge be the #givethem20 challenge? Maybe.
But first, what is it you ask? It is a new social media campaign launched by American Corporate Partners to generate awareness of its efforts to help veterans transition to the civilian workforce. And all you need to do is film yourself doing 20 push-ups, sit-ups or another exercise of your choice, dedicate it to veterans and invite your friends to take the challenge.
So far, the charity reports not generating much in the way of donations and says that fundraising isn’t the aim of the campaign anyhow. And although it hasn’t taken off in the way that the #icebucketchallenge did, several well-known celebrities have taken the challenge.
Whether you do push-ups or not, if this social media challenge inspires you to want to support our veterans, then we encourage you to use our site to find a charity you can trust.