|Photo credit: HM Revenue & Customs|
Whether giving the same or more than last year, however, donors are giving smarter. Almost three-quarters of donors surveyed indicated they dislike receiving an appreciation gift. Donors receiving such gifts wonder about the cost and thus whether their donation is being spent well by the charity. Over half of donors (57%) stated they spend more time researching organizations before giving.
Charity Navigator is here to help donors in that research. Our website makes it easy to find information about where donation money goes and has tips on how to give more strategically. Not sure where to start? Using our advanced search feature, you can choose from a list of criteria including size, rating, location, and category, allowing you to find a list of charities to match your giving preferences.