Monday, May 23, 2016

Celebrity Stardom Nose Its Place in the World of Giving

Through recent memory, it's been clear to see how important of a role social media and celebrity support can play in the awareness of an initiative, program, or movement. For example, the Ice Bucket Challenge became such a phenomenon in 2014, that millions of people around the world dumped buckets of ice water over their heads to raise awareness for ALS, also known as Lou Gehrig’s disease. After the social media phenomenon went viral, the #IceBucketChallenge proceeded to raise $5.5 million in comparison to $32,000 the year prior, when the awareness of the disease was little to none by the average person. Celebrities from all over the world participated in this challenge, from Justin Timberlake and Lady Gaga, to Oprah Winfrey, and even Bill Gates.

The power of celebrity involvement and endorsement has served similar benefits leading up to the United States’ Second Annual Red Nose Day. Put together by Comic Relief Inc, a once solely British Charity, Red Nose Day has raised over $1 billion in its previous 25 years fighting to end poverty. The first U.S based Red Nose Day, last year, raised over $23 million. The Red Nose Day campaign is designed to pair elements of fun and laughter with the overall mission of lifting children and families out of poverty. The 2016 FUN-raising campaign was kicked off by the red noses going on sale at Walgreens’ nationwide earlier this year. Red Nose Day features a plethora of fundraising activities and ideas that can be found on their website.

This campaign is culminated in one day, Thursday, May 26th, by way of a live 2 hour NBC broadcast at 9pm Eastern, hosted by Craig Ferguson. The primetime television special will feature stand-up performances, music performances, sketch comedy, and short films. Celebrities scheduled to make appearances throughout the broadcast include: Ellen DeGeneres, Liam Neeson, Seth Rogan, Ludacris, Ron Funches, Blake Griffin, Key & Peele, Jack Black and many more.

Arguably the most known initiative for Red Nose Day, has been M&M’s #MakeMLaugh Challenge, which features selfies posted of the subject wearing a red nose. For every selfie posted with the hashtag #MakeMLaugh, M&M’s donates a dollar towards the Red Nose Day fund. Celebrities such as actress Miranda Cosgrove, Nascar driver Kyle Busch, and longtime TV show host, Jerry Springer, have all posted selfies with the red nose in support of the movement.

NBC serves as Red Nose Day’s official broadcast partner, while Walgreens and M&M’s are both set as their media sponsors. With the help of these major companies and the increasing support from hundreds of global celebrities, Comic Relief Inc is on track to producing another extremely successful and lucrative Red Nose Day that will help save the lives of impoverished children in the United States, Latin America, Asia, and Africa.

If you are interested in donating to the mission to help end poverty, you can donate to one of our 3 or 4 star rated charities that are partners of Red Nose Day. These charities include: The Boys & Girls Clubs of America, charity: water, Covenant House, Feeding America, National Council of La Raza, National Urban League, Oxfam America, and Save The Children.

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