|Image from IU Lilly Family School of Philanthropy|
Women Give 2016, a report by the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy, explores “whether generational shifts in charitable giving intersect with women’s changing decision-making roles within families.” Funded by the Bill & Melinda Gates Foundation, Women Give 2016 is the first study to explore the impact of gender and generation on charitable giving.
Research shows that when women participate in charitable decision making, millennial and Gen X couples tend to give more, at an average of $1,385 annually, up from the $1,269 when only men decide how to give.
“Conventional wisdom says younger generations—Millennials and Gen Xers—are less generous than their predecessors. However, a closer look reveals that giving by young single women Gen Xers/Millennials is holding steady compared to their counterparts 40 years ago; giving by single men and married couples, on the other hand, has dropped.”
And in terms of fundraising, “evidence suggests that these conversations will be more effective if the conversational content resonates with the motivations and preferences of women.” You can read the full report here.
Investing in women and girls is an impactful way to make a difference in the lives of millions. Explore our Hot Topic on 3 and 4 star charities focusing their efforts on supporting women and girls locally and internationally. These charities work on a variety of different causes and issues, such as education, health, social services, and women’s rights.