Donors have expressed extreme concern about the use of their personal information by charities and the desire to have this information kept confidential. The exchanging and sale of lists for telemarketing and the mass distribution of “junk mail,” among other things, can be minimized if the charity assures the privacy of its donors.
In order for a policy to meet our criteria, ALL of the following criteria must be met:
- The policy must address that the organization does not sell or share donor information.
- A policy that refers just to donor information collected on the website is also not sufficient; the policy must be comprehensive and applicable to both online and offline donors.
- If the policy lists specific types of donor information, language must include both email and physical addresses, as well as phone numbers. A blanket term such as “personal information” or “any information” is satisfactory.
To receive partial credit for an opt-out policy, the policy must be specific to donor information, applicable to both online and offline donors, and cover how all personal information is shared or sold. How a donor can have themselves removed from a mailing list differs from one charity to the next, but any and all opt-out policies require donors to take a specific action to protect their privacy.