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The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

Friday, May 19, 2017

Charity Navigator: What is Red Nose Day?

Charity Navigator, Red Nose Day, Red Nose CampaignToday, Charity Navigator is discussing the popular Red Nose Day. You may have seen Red Noses for sale at Walgreens, or a picture of your favorite celebrity wearing a red nose, or seen an ad about the special TV programming coming up on May 25th on NBC. But do you know what these clown noses have to do with helping to lift kids and families out of poverty? 

The Red Nose Campaign is a fundraising effort that began in the 1980s in response to the famine in East Africa. It has succeeded in raising over $1 billion globally since its launch in the UK in 1988, including $60 million in the states since it launched here in 2015.

Where does all this money go? Comic Relief Inc, which runs Red Nose Day in America, uses all of the money raised to support projects that ensure child safety, health, and education. More specifically, half of what's raised will assist charities working in the states.The other half will be spent in poor and impoverished communities in Latin America, Asia, and Africa. Specific charities that are involved in the campaign include: Boys & Girls Clubs of America, charity: water, Feeding America, National Council of La Raza and Save the Children.  You can learn more about this campaign and donate to any of these highly-rated charities on Charity Navigator's website

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