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The team from Charity Navigator, the nation's largest independent charity evaluator and leading donor advocate, shares their thoughts on emerging nonprofit-sector issues and offers tips to better inform your intelligent giving decisions.

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Wednesday, November 22, 2017

5 Reasons Monthly Giving Rocks!

Nonprofits rely on their donors to provide them with the funding that they need to deliver on their missions. It is no secret that the vast majority of donations are made during giving season, the last few weeks of the calendar year when most people sit down to make their annual charitable contributions. However, there are many benefits in setting yourself up as a monthly donor to a cause that you believe in. Here are 5 reasons that monthly giving rocks:
  1. Investment: By choosing a recurring gift you are demonstrating that you are truly invested in the ongoing work that the organization’s of their choosing are performing on a daily basis.
  2. Stability: Donors that choose to give on a recurring basis recognize that the need for funding is not seasonal, but rather an organization is most successful when it can count on consistent, predictable revenue.  
  3. Efficiency: Because recurring donations provide greater stability, organizations ultimately spend less on fundraising to renew recurring donors. This also gives the organization greater freedom to focus on communicating their achievements and impact to the you, the donor.  
  4. Engagement: A recurring investment in a cause you believe in helps to strengthen a lasting desire to remain truly engaged with the organization and the work that they are doing.  
  5. Ease: By setting up an automatic recurring donation, you can rest assured that your chosen organizations are receiving critical funding on a regular basis with minimal effort on their end.

For these reasons and many more, we encourage donors to consider becoming recurring monthly investors in the causes that they truly believe in!

Written by Zach Weinsteiger, Associate Program Analyst at Charity Navigator.


Shirley McGreal said...

The International Primate Protection League totally agrees with the post on why monthly giving really matters! We care for 36 primates who need to eat every day. Most of their food consists of perishables and monthly donations from caring supporters provide for the purchase of food as and when needed. Thank you for these thoughtful comments. Shirley McGreal, President, IPPL

K.H. said...

Is it true that if I were to add up all the donations I've given sporadically to a particular charity over the course of the year, then divide that total by 12 to arrive at a monthly recurring donation going forward, it would be more appreciated by the recipient organization?

HB said...

@K.H. As a board member of a nonprofit, I would say yes and no. The blog post makes some great points, especially about predictable revenue and reduction of workload. But my .org is small and its list of donors is short. We need to maximize every donation and take advantage of opportunities that may or may not be predictable. For example, if a matching challenge stipulates that donations must be made on a certain date (e.g.: Giving Tuesday) or through a particular donation channel (e.g.: Facebook or Razoo), typically recurring donations are NOT matched. If a dedicated donor like yourself pays attention to the opportunities, that's win-win.

Anonymous said...

Completely agree with your post. Most of the nonprofits cannot function without volunteers. Thus, you can engage yourself in volunteering with the organizations like mission humanitaire (http://www.mission-humanitaire-afrique.org), Where volunteers are continuously striving for the betterment of the people.