Showing posts with label Susan G. Komen for the Cure. Show all posts
Showing posts with label Susan G. Komen for the Cure. Show all posts

Wednesday, October 14, 2009

Pink Product Fever


This fall, the long-running, mutually beneficial relationship between breast cancer charities and corporate sponsors is in full swing. In an impressive range of cause-related marketing promotions, customers can “Shop for the cure” with a variety of pink products. October, nationally recognized as breast cancer awareness month, is meant to raise awareness and money to fight and cure breast cancer and support patients everywhere. Many top rated charities listed on our site, such as the Breast Cancer Research Foundation and Susan G. Komen for the Cure, will be running events during the month.



New this year, Cybex has introduced the first-ever pink treadmill. The company will donate $0.10 for every mile run during the month of October to the Breast Cancer Research Foundation (BCRF). Yoplait has teamed up with Susan G. Komen for the Cure in its Save Lids to Save Lives campaign, offering a minimum donation of $500,000. Other notable products include the pink Snuggie ($50,000 will be donated to BCRF in connection with the sales), pink Boeing 757 Delta airplane ($1.5 million has been raised to date), and even pink…romaine hearts? Andy Boy, producer of the lettuce, will donate $75,000 annually to BCRF. While these corporate sponsors are generously sharing their profits, you should always check carefully before buying a pink product as donations to the individual charities can vary.

Saturday, May 2, 2009

You Can Lose Your Shirt At The Track - Or Just Help A Worthwhile Charity

This afternoon, 20 horses will be racing in the 135th Kentucky Derby. Fans will be cheering - and often betting - for horses such as General Quarters, Chocolate Candy and I Want Revenge to win the race and go on to the Preakness in the quest to become a Triple Crown Winner.

Perhaps this race may prompt you to want to learn more about charities that care for horses and celebrate horse racing. Below are a few highly rated such groups.
It is also interesting to note that as the official national charity of the Kentucky Oaks, the well-known breast cancer charity, Susan G. Komen for the Cure, benefited from the festivities surrounding the Kentucky Derby. Including Komen as a partner, a powerhouse in the field of cause-related marketing, was part of an effort to attract a greater interest among women in the Tripple Crown

Friday, May 23, 2008

Charity News Roundup

In case you missed it, here are some of the charity headlines making news this week:

  • American charities have raised more than $50 million in response to the cyclone in Myanmar and earthquake in China. This amount is considerably less than the “more than $3 billion donated in the wake of the 2004 Asian tsunamis”. The Associated Press speculates that these disasters have not seen the same levels of giving as previous disasters because of “disaster fatigue,” while the Washington Post cites experts who blame factors such as “a domestic economy that has left many Americans with little disposable income, a distrust of disaster relief charities and geopolitical tensions.”
  • While some Americans affected by the mortgage crisis are turning to their churches for help, a church in New York City got some major help of its own from anonymous donor who provided $20 million to save the church from demolition.
  • A Mississippi charity that helps to offset the effect of rising food prices on the poor by rescuing surplus food not only has to deal with rising gas prices, but with thieves who stole gas out of their trucks last week.
  • Inmates at a Maryland prison are also helping to feed the poor by growing vegetables and donating them to local nonprofit groups.
  • In separate incidents, two prominent cancer charities were victims of fraud this week. In St. Louis a woman claiming to raise money for Susan G. Komen for the Cure was actually raising money only for herself. In Illinois, a man falsely claiming to work with the American Cancer Society’s Relay for Life event made off with 100 Chipotle burritos intended to be sold to raise money for the charity.