Meet the Team: My Nonprofit Journey - Nancy Duncan

 

Welcome to our Meet The Team series, where each month we will introduce a member of the Charity Navigator team to our readers. We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) have expanded, and we are incredibly appreciative of the support received from our donors and users, nonprofits, and funders. We hope this series will be enlightening and entertaining. Click here for other profiles.

“Choose a job you love, and you will never work a day in your life.” - Confucius

Hello, I am Nancy Duncan, Vice President of Human Resources, and I love what I do every day!  I define the people operations strategy that supports Charity Navigator’s strategic plan. The most rewarding aspect of my job is those activities that promote and support a healthy and inclusive working environment that fosters collaboration and innovation for our staff.  With 25 years of Human Resources experience, eleven of those in the nonprofit industry, I am thrilled to have joined the Charity Navigator team in January 2022. 

Measuring Program Impact: Understanding and showcasing your nonprofit’s data

Important: The comments presented below are those of Social Solutions and not Charity Navigator. The information does not serve as a direct guide to earning a Charity Navigator Impact & Results beacon within the Encompass Rating System.

Donors want to support nonprofits and charities they know are making a difference. However, to illustrate your organization is making a difference, you need to showcase your data to demonstrate your full impact. As you probably know, this is easier said than done. Often, aggregating the correct data, quantifying it, presenting it thoroughly, and then sharing your results with donors in an easy-to-understand manner is laborious, time-consuming, and just plain challenging.

Improve your email engagement metrics: 3 tips for nonprofits

When the average donor retention rate sits around 45 percent, every email your nonprofit sends can make the difference between an engaged donor and one who churns or lapses. In this guide, we’ll explore three email marketing strategies to increase your donor engagement and long-term donations:

Our Journey Toward a Single, Unified Rating System

Over the past five years, the use of Charity Navigator has increased by more than 50%. More than 11 million donors use our tools and resources to guide their giving annually, and our ratings are at the center of it all, making them the premier trust indicator of the nonprofit sector.

Using a Mini-Campaign to Jumpstart Your Major Gifts Program

It’s high time you started a major gifts program for your organization. While perusing donor lists of event keepsake booklets, you’re surprised that some of your low-level donors give much higher gifts to organizations of similar size or even cause areas. Starting a major gift program would allow you to ask those donors to increase their generosity.

Disrupt Your Fundraising Program by Going Back to the Basics

In a digital world fighting for our attention, the number of push notifications, pop-ups, and emails continues to grow at an unprecedented rate. Both for-profit enterprises and nonprofit organizations are competing for the public’s attention and their wallets. It’s challenging to stand out digitally when the average American receives 126 emails and 46 notifications per day. This has nothing to do with how critical, memorable or meaningful your mission is. Your donors are being overloaded with a barrage of impersonal communication. Nonprofits contribute by sending on average 66 emails per donor per year, of which 25 are fundraising-related.