From the beautiful murals on the walls, to the parent’s testimonials, to the children’s smiles, to the dedicated staff, the public got to see how the hospital helps children and their families. This one show probably did more to expand this charity’s brand and generate contributions than conventional types of marketing and fundraising approaches (such as special events and direct mail appeals) could ever do. As such, I doubt this will be the last we’ll be seeing of charity product placement.
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