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Thursday, January 15, 2009

Online Donations Show Slower Growth in 2008

Network for Good reports donations through its service were up 33% in 2008 over 2007, to more than $71 million. In comparison, online gifts grew 51% from 2006 to 2007.

About 75% of the donations processed by Network for Good come from individual charity sites. The remainder comes through Network for Good’s site or from other portals, such as Facebook Causes and Charity Navigator. In 2008, nearly $3 million was processed from Charity Navigator’s site representing a 16% increase over 2007 (the first full year in which donors were able to donate on our site).

Two other sites that encourage online giving reported 2008 giving results:
  • GlobalGiving says gifts were up 200% in 2008 to $8.8 million.
  • JustGive.org experienced a 16% drop in gifts to $21 million in 2008.

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