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Monday, March 9, 2009

Girl Scouts Rebranding, Cookies to Stay

After facing falling enrollment, Girl Scouts of the USA is giving its badges, vests, and cookies a make over (but don’t worry – Thin Mints are staying!). Girl Scout troops are moving away from traditional programming and instead adding internet-based activities to boost membership and interest from its school-aged participants. Blogs, video chatting with international scout groups, and interactive websites are all elements of the new Girl Scout brand. Troops are also looking for younger leaders (out: Moms, in: college students) and focusing on fresh issues and topics such as environmental awareness and engineering. You can read more about these and other changes in a Washington Post article here. You can also see the Charity Navigator ratings for many more Girl Scouts troops here.

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1 comment:

M said...

I hope they don't move too far away from what they were-- I only left GSUSA in high school (not all that long ago!) and it would break my heart to see them go totally digital. I think we need to be teaching young people that while it IS super cool to talk to your sister troop online (we sent care packages back and forth with handwritten letters), there's something to be said for hands on experience and I think that's what Juliet Gordon Lowe intended with the GS... I guess we'll wait and see!