How Do 4-Star Charities Share Their Great Ratings?

4-star charities promote their excellent ratings in many different ways. Some common examples are:

• Issuing a press releases to generate media coverage
• Including it in a boilerplate
• Highlighting the achievement in online and offline newsletters
• Featuring it on their websites in an area where donations are accepted
• Referencing it in grant proposals and annual reports
• Displaying the 4-star logo in appeal letters, envelopes, banners and so on

Goodwill Southern California came up with another interesting way to share their good news (seen below). They created a physical card to insert in appeal letters and other mailings.




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