More Donors Giving Anonymously

As recently reported in the Chronicle of Philanthropy, more and more donors are making donations anonymously. This primarily seems to be a trend with donors making gifts of $1 million or more, but it is becoming more popular with lower level donors as well. The explanations for this are varied; from the feedback we have received at Charity Navigator, it seems the simple explanation is that donors are increasingly concerned about the privacy of the information they provide to charities. Today’s donors are more aware that charitable organizations often trade or share their donors’ contact information with other organizations, and in order to avoid being buried by the hundreds of mail appeals that can start with one single donation, they are choosing to keep their information private.

You can give anonymously through Charity Navigator’s links to Network for Good, found on the left hand side of each rating page. And if you’re interested in learning how to stop receiving mail solicitations, please read our tips, How To Stop Solicitations By Mail.



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