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Tuesday, June 9, 2009

What's in a Name? Part 2

Last fall on this blog we discussed the issue of well known charities changing their names and how that may affect their visibility to the public. Back then America's Second Harvest and Y-Me National Breast Cancer Organization changed their names to Feeding America and Breast Cancer Network of Strength respectively. We have not yet heard of any drastic effects the name change has caused, good or bad. Next month, another well known, long standing organization is changing its name. Beginning July 1st, the Christian Children's Fund, founded in 1938, will be known as ChildFund International. The organization has stated that "the name ChildFund international reflects the true breadth and international scope of our work." The change also has a religious aspect to it as the organization is removing "Christian" from the name. The organization does not work to spread the Gospel and considers itself non-sectarian. Removing "Christian" from the name may help to avoid some confusion in regards to the overall goals of the organization. This is not the first name change for this organization as they were originally founded as China's Children Fund.

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