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Wednesday, August 26, 2009

Be Careful Of Sound-Alike Names

Charity Navigator's senior program analyst, Matt Viola, and Detroit News columnist, Neal Rubin, remind donors to be careful of charities with sound-alike names. In this particular case, the National Children's Leukemia Foundation (NCLF) is capitalizing off the Children's Leukemia Foundation of Michigan's brand name to entice well-meaning donors to support its inefficient efforts.

Most recently, the National Children's Leukemia Foundation reports spending 58.5% of its budget on programs and services. But previous financial reports show it spent as little as 10.2%! Either way, this charity is less efficient that the typical charity rated by Charity Navigator which spends at least 75% of its budget on its charitable mission. Furthermore, comments left by visitors to our site show that potential donors are annoyed by the NCLF's telemarketing efforts.

Be sure to check out Charity Navigator's Top 10 Best Practices of Savvy Donors for more tips on how to be an informed donor.  

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