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Friday, August 7, 2009

Positive Changes for the Red Cross

The American Red Cross is letting the public know it has made significant changes during the past year, and they seem to be paying off. While the deficit was at $209 million a year ago, it currently stands at $50 million, and the organization says that it aims to balance its budget next year.
In house cuts via eliminating positions; decreasing raises and benefits; and reducing overall expenses, combined with much higher than anticipated response to the organization’s fundraising goals are attributed to the positive change.
The Red Cross also states that it is embracing new tech-savvy ways of raising funds, and is aiming to be prepared prior to any catastrophe: "Our goal is to not only raise money episodically during a disaster but to ensure that we have the funds to respond before a disaster strikes," Gail McGovern, president and CEO of the American Red Cross since taking over last year, said.

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