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Wednesday, October 14, 2009

Pink Product Fever

This fall, the long-running, mutually beneficial relationship between breast cancer charities and corporate sponsors is in full swing. In an impressive range of cause-related marketing promotions, customers can “Shop for the cure” with a variety of pink products. October, nationally recognized as breast cancer awareness month, is meant to raise awareness and money to fight and cure breast cancer and support patients everywhere. Many top rated charities listed on our site, such as the Breast Cancer Research Foundation and Susan G. Komen for the Cure, will be running events during the month.

New this year, Cybex has introduced the first-ever pink treadmill. The company will donate $0.10 for every mile run during the month of October to the Breast Cancer Research Foundation (BCRF). Yoplait has teamed up with Susan G. Komen for the Cure in its Save Lids to Save Lives campaign, offering a minimum donation of $500,000. Other notable products include the pink Snuggie ($50,000 will be donated to BCRF in connection with the sales), pink Boeing 757 Delta airplane ($1.5 million has been raised to date), and even pink…romaine hearts? Andy Boy, producer of the lettuce, will donate $75,000 annually to BCRF. While these corporate sponsors are generously sharing their profits, you should always check carefully before buying a pink product as donations to the individual charities can vary.

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1 comment:

M said...

What about companies that support Domestic Violence Awareness, which shares a month and is overshadowed by Breast Cancer Awareness? Do you have any information on them?