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Friday, November 20, 2009

Making The Case For Corporate Giving

Ken Berger, Charity Navigator's president & CEO, makes the case in NJBIZ for corporate philanthropy. He points out that in 2008 corporations gave $14.5 billion to charity and that New Jersey is home to some big-time corporate givers. Just last year, NJ based Merck gave $821 million; Johnson & Johnson, $497 million; Prudential, $31 million; and Public Service Enterprise Group, $7.5 million. Ken ends his discussion with some advice on how firms can identify great charities to partner with.

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