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Thursday, March 18, 2010

Special Events: Running Out of Options?

While we are all still running, walking, swimming and riding our bikes for charitable causes, it has become harder to raise funds while doing so, according to a report by Run Walk Ride Fundraising Council. While the economic realities may have impacted the amount of money raised, the number of participants has remained steady.

The Council states that the Crohn’s & Colitis Foundation is one of only a handful of organizations that has seen an increase in both the number of participants and the amount of money raised from its athletic events. Out of the top five money earners, only Susan G. Komen’s Race for the Cure was successful in raising more money in 2009 when compared to 2008.

As our most recent Special Events study indicates, while athletic events are not the most efficient way to fundraise, these events are tremendously important to the causes they support. They raise awareness, cultivate prospective donors, and garner PR exposure and so on. In that light, we recommend people continue to run their races, for both their personal health, as well as in the charitable light of the endeavor. In the end, both the individual participant as well as the organization will benefit from it. However, don’t forego your regular contribution. These days charitable organizations need your support more than ever, and a direct contribution may be more efficient in helping the cause of your choice.

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