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Wednesday, April 21, 2010

Study Shows Online Giving Up In 2009

The Chronicle of Philanthropy has released its annual analysis of online giving. This year's study shows that online giving continues to grow even as overall giving declined. Specifically, of the 151 charities that shared their data with the Chronicle, the median charity saw an increase in online donations of nearly 15% while at the same time seeing a 9% decline in total contributions. On the other hand, many of them reported a decline in the average size of online gifts.
Here are some of the highs and lows reported in the study.
  • The Seattle Foundation had the greatest percentage growth in online donations: 4663%. Online gifts to this charity grew from $4.2k in 2008 (when it raised the least amount of money online among groups included in the survey) to $200k in 2009.
  • The Greater Chicago Food Depository had the greatest percentage drop in online gifts: -97.9% ($717.9k in 2008 to $269.2 k in 2009).
  • The United Way Worldwide raised the most online: >$335 million. This is a 36.7% increase for the organization over the prior year when it also reported the most in online donations (>$245 million).
  • The San Francisco Foundation raised the least online in 2009: $3,445. This is a 41% decline from 2008.

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