Yesterday's Huffington Post contained an article by Laura Bassett which took a closer look at Susan G. Komen's legal endeavors to protect its 200 registered trademarks. Here's what I said in the article:"I think it's important that charities protect their brand, but on the other hand, I don't think the donors' intent in giving their money was to fund a turf war. It's very important that Komen treads carefully and is very transparent about how they're spending money on these legal battles."
What do you think? Have you donated to Komen or another breast cancer charity? Are you disappointed to hear that Komen has used some of its resources to fund these legal battles? Or do you think charities should aggressively protect their brands?
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1 comment:
The only time I'd support a charity "vigorously" enforcing its brands/trademarks is if they were being used to dupe others into scams. And I suspect that's where the desire/intent to protect the brand/TM springs from. If someone could put up a website with the Save The Children logo/brand and ask for money and not really be affiliated with organization, I'd think that would do enormous harm to the genuine efforts of the real organization. And the legal system is what the legal system is. If you're going to use it, you're going to pay.
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