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Wednesday, March 23, 2011

Be Inspired By Social Media, But Still Do Your Homework

We’ve been warning donors for sometime that they should be careful giving via links on Facebook, Twitter and other social networking applications. While these services can be powerful fundraising tools given their ability to quickly deliver photos and stories that touch our hearts, they should only serve as inspiration for our giving endeavors. Donors still need to stop and do some research before giving.

A recent story out of Hawaii proves our point. Anthony Marasia was posting messages on Facebook and other social media sites asking people to give to a ‘charity’ called Love the Animals. Sadly, the money that people gave went to line his own pockets and Love the Animals wasn’t even a bona fide charity. Thankfully, the Hawaii AG is stepping in to prosecute.

Let this story serve as a reminder that you need to be careful on social networking sites. Again, be inspired, but take the time to do some research before you open up your wallet.
Photo provided by Shutterstock.com.

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