
What Motivates Wealthy People To Give?
Three of the top four major motivations were consistent for men and women:
- believing their gift will make a difference (81.7% women, 70.9% men),
- giving to an organization that is efficient in its use of donations (80.5% women, 69.2% men),
- and feeling financially secure (77.1% women, 69.5% men).
What Types of Charities Do They Tend To Support?
Respondents reportedly gave the largest share of their giving in 2009 to foundations, trusts and funds (22.1 %). The rest of their giving was distributed as follows:
- educational organizations (19.3%)
- religious organizations (13.3 %)
- youth or family services (8.8%)
- basic needs such as organizations that provide food and shelter (4.7 percent)
- environment/animal care (3.5 %)
- international aid or the promotion of world peace (2.8 %)
The participants were also asked about their family history – did their family have a tradition of giving? A majority of both high net worth women (66.3 %) and men (67.9%) reported that they have family traditions (such as volunteering as a family) as a part of their annual charitable giving.
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1 comment:
The three reasons why people give were interesting to me. Being closely related to several non-profit organizations, I'm not sure we keep these in mind as much as we should.
It's always hard to see the forest when you are the thick of things!
Thanks for refocusing my vision.
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