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Wednesday, December 26, 2012

Online Giving Increases

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Three large online donation processors - Blackbaud, Network for Good, and PayPal - have released the following new online giving data. 

  • 51,000 charities reported that online donations grew by nearly 9% during July - Sept over the same period of time in 2011.
  • Online giving accounts for about 10% of the donations charities receive. But experts predict that it will grow to 15% over the next 5 years.
  • 2/3 of online donations occur during business hours.
  • More online donations are made early in the week (Mondays & Tuesdays).
  • Donations later in the week are larger on average than those made earlier in the week.
More information about this study is accessible via the Chronicle of Philanthropy. And more general information about online giving, can be found on Charity Navigator.

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